Privacy Policy

Effective Date: May 8, 2026 – Smith Works, LLC
Brand Name: Smith Works Tree Service and Land Management
Website: smithworkstreeservicenashvilletn.com

1. Introduction & Acceptance of Policy

Welcome to Smith Works Tree Service and Land Management ("Smith Works," "we," "us," or "our").

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or contact us for tree service or land-management work.

By accessing our website, submitting a form, or using our services, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree with any part of this Policy, please do not use our website or submit personal information.

This Privacy Policy should be read together with our Terms of Service.

2. Information We Collect

2.1 Information You Voluntarily Provide

When you submit a contact form, call us, or request a quote, we may collect:

  • Full name
  • Phone number
  • Email address
  • Service address
  • Details about the tree service or land-management project
  • Any additional information you choose to include in your message

We use this information solely for communication, scheduling, and providing requested services.

2.2 Automatically Collected Information

We use the following analytics, advertising, and call-tracking tools:

  • Google Analytics 4 – pages visited, time on page, device type, browser information, referring source, and basic demographic and interest data.
  • Google Search Console – search performance data.
  • Microsoft Clarity – session recordings, mouse movement, clicks, scrolling behavior, and heatmaps used to understand how visitors interact with our website. Clarity may capture interactions with the pages you view but masks form input by default.
  • Google Ads – conversion tracking and remarketing tags that may set cookies and share limited interaction data with Google to measure ad performance and show relevant ads to people who have previously visited our website.
  • CallTrackingMetrics – displays dynamic phone numbers to attribute incoming calls to a marketing source (for example, a Google Ad, organic search, or direct visit), and collects call metadata. Calls may be recorded for quality, training, and lead-tracking purposes.

2.3 No Sensitive Personal Information Collected

We do not intentionally collect sensitive information such as:

  • Financial information
  • Social Security numbers
  • Government IDs
  • Health data
  • Data about minors

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Responding to inquiries or quote requests
  • Scheduling consultations and tree service work
  • Following up regarding services or appointments
  • Sending updates related to your project
  • Improving website performance and user experience
  • Maintaining internal business records

We do not sell, rent, or share your personal information with third parties for marketing or advertising.

4. How We Share Information

We only share your information in the following limited situations:

4.1 Service Providers

Internal systems may store data you submit. These providers include:

  • Website hosting provider
  • Email service provider
  • Google Analytics 4 and Google Search Console
  • Microsoft Clarity (session-recording analytics)
  • Google Ads (conversion tracking and remarketing)
  • CallTrackingMetrics, which uses Twilio as its underlying telephony and SMS carrier, for call tracking, call recording, and SMS delivery

These providers are used solely to operate our business and deliver the services you request, and they are contractually or by their own policies restricted from using your data for their own marketing purposes.

4.2 Legal Requirements

We may disclose information if required to do so:

  • By law
  • To comply with a legal process
  • To protect our rights, safety, or property

4.3 No Sale of Data

We do not sell, trade, or give your personal data to any marketing companies, advertisers, or third parties not directly involved in providing our service.

5. SMS / Text Messaging Communications

5.1 Opt-In

If you check the SMS consent box on one of our website forms, you consent to receive non-marketing text messages from Smith Works, LLC related to your service request – for example, scheduling messages, quote follow-ups, appointment reminders, and replies to your inquiry. SMS opt-in is optional and is never required to receive an estimate or hire us.

5.2 Message Frequency, Rates & Help

Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time, or reply HELP for help.

5.3 SMS Delivery Provider

Outbound text messages are delivered through CallTrackingMetrics using Twilio as the underlying messaging carrier. These providers process phone numbers and message content solely to deliver messages on our behalf.

5.4 Carrier Disclaimer

Mobile carriers (including Twilio and downstream wireless carriers) are not liable for delayed or undelivered messages.

5.5 No Sharing of SMS Consent or Mobile Information

Mobile information, phone numbers, and SMS opt-in consent are not shared with third parties or affiliates for marketing purposes. We do not sell, rent, or transfer your mobile number or SMS consent to any third party. The only sharing that occurs is with the service providers required to deliver the messages (CallTrackingMetrics and Twilio), as described above.

6. Data Storage & Security

We take reasonable technical and administrative measures to protect your data, including:

  • Secure website hosting
  • Encrypted communications via HTTPS
  • Limited access to internal systems
  • Routine monitoring for security issues

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Cookies & Tracking Technologies

Our website uses:

  • Essential cookies for basic functionality
  • Analytics cookies for understanding website usage (Google Analytics 4 and Microsoft Clarity)
  • Advertising cookies for Google Ads conversion tracking and remarketing
  • Call-tracking cookies set by CallTrackingMetrics to attribute phone calls to a marketing source

We do not use:

  • Facebook, TikTok, or other social-media advertising pixels
  • Cross-site behavioral tracking beyond the tools listed above

You may disable cookies in your browser settings, opt out of Google Ads personalization at myadcenter.google.com, opt out of Google Analytics at tools.google.com/dlpage/gaoptout, and disable Microsoft Clarity by enabling "Do Not Track" in your browser.

8. Your Rights & Choices

You may:

  • Request a copy of the personal information we have about you
  • Ask us to correct or update your information
  • Ask us to delete your personal information

To make any of these requests, contact us using the information below.

We will respond within a reasonable timeframe.

9. Data Retention

We retain personal information for as long as it is useful for our business operations, including:

  • Maintaining accurate service records
  • Supporting past, current, and future customer relationships
  • Complying with legal, tax, and insurance requirements

We do not automatically delete customer information, as it is kept as part of our permanent service history and internal records. If you ever request deletion of your personal information (where legally permitted), we will review and respond in accordance with applicable laws.

10. Third-Party Links

Our website may contain links to third-party websites or platforms (e.g., social media). We are not responsible for:

  • Their content
  • Their privacy practices
  • How they collect or use data

We encourage you to review the privacy policies of any website you visit.

11. Children's Privacy

Our website is intended for use by adults.

We do not knowingly collect personal information from children under 13. If you believe a minor has submitted information through our contact form, please contact us and we will remove it.

12. Changes to This Privacy Policy

We may update or revise this Policy periodically. The updated version will always include the effective date at the top of the page.

By continuing to use our website or services after updates are posted, you acknowledge and agree to the revised policy.

13. Contact Information

If you have questions about this Privacy Policy or wish to make a privacy-related request, contact us at:

Smith Works Tree Service and Land Management
Smith Works, LLC
Nashville, TN

Phone: 615-782-9966
For written inquiries, please use our contact form.